If you believe a breeder is acting irresponsibly or illegally, your report could help protect animals and prevent scams.

• Local Council & Trading Standards
  Contact your local council’s licensing team and Trading Standards office. They are responsible for investigating unlicensed breeding and welfare breaches.
• What to Provide
  Gather as much information as possible to support your report:
  • Breeder’s name and/or business name
  • Address or location
  • Website, social media links, or phone number
  • Dates and times of contact or visits
  • Screenshots of adverts, messages, or listings
  • Photos or videos (if safely obtained)
  • A short description of your concerns (e.g., underage sales, poor conditions, health concerns, suspected puppy farm, etc.)
• If animals are in immediate danger
  Please contact the RSPCA (UK) or your local animal welfare charity straight away. They are best placed to act quickly in urgent cases.

Not everyone feels confident approaching authorities directly. That’s okay — we can report on your behalf. Your information will be handled with care and passed on to the relevant team.